Sketching The Perfect Icon
The client requested that we designed a Pegasus, which is a Greek Mythological winged stallion creature and included into the logo. As the company name tagline included 'hands on therapy', we decided to get creative and come up with an icon that represented the Pegasus and a hand. Take a look at the sketches we came up with, which we then turned into a powerful icon that represented the brand perfectly.
Putting The Logo Together
Now we had created a powerful icon, we then had to put it together with the company name to create a professional logo design. The horse company logo design looked incredible when we put the icon and text together. It was simple, unique and creative which was everything the client asked for. To see how simple and effective the logo was, we applied the logo on different backgrounds in a solid colours.
The Final Logo Design
The client absolutely loved the logo design. The way the hand merged seamlessly into the Pegasus worked superbly because the fingers of the hand resembled wings on the horse. The icon represented a horse brand that offered gentle therapy with hands perfectly. One of the most challenging aspects to a logo is creating something that's simplistic and unique.
The colours we chosen were yellow and gold, which would enable the logo to bounce off different background while maintaining the two primary colours. We felt that the choice of colours made the service gave the impression of a premium, high quality service that people could trust taking care of their horse.