Sketching The Perfect Icon
The client didn't leave a detailed brief and left the design up to our creative team to use our magic on the logo. To start we began sketching different icons that would be unique yet instantly recognizable as an electrical brand. We took the initials and creatively incorporated a bolt of electricity using white space. Here's just a few icons from our sketchbook.
Electrical Contractor Logo Ideas
From the sketches we produced, we then began to handpick the best to turn into a real logo designs. For our concepts, we wanted to try a wide range of styles for the client to choose which they liked best. As you can see, we offered a wide range of colours, styles, fonts and icons. Take a look at how creative we got with the concepts!
The Chosen Logo
The client loved this design and decided to go ahead with it. The bolt through the 'E' looked really unique and was a strong icon to represent the service. We chosen red that closely resembled the NIC logo making the branding help enforce a trustworthy and professional impression. The grey colour gave the design a sleek and professional feel.
Although we used an icon that is common in electrical company logos, we incorporated it in a subtle and unique way which makes Mercian Electrical really stand out in their industry. Their new image pushes their business in front of their competitors, with a first impression that gives them a far better first impression.