Sketched Logo Design Ideas
In order to create a unique logo design, we roughly sketched some concepts. The client specified in the brief that there would need to be some form of a car in the logo and it must be simple. With this taken into account, the sketches included car icons without much detail. Simplicity is key to crafting a strong logo that stands the test of time and also makes the logo super easy to use on a wide range of media.
As the sketches progressed, we decided there was a clear concept that hit the brief superbly. The outline of the car in an incredibly simplistic form would work very well in different colours, with and without text and the sizing was a perfect fit as it wasn't too long or too high. Which makes the car leasing logo easy to use on different sized signage and also different requirements on the web such as their website header and social media profile photos.
Creating The Logos Digitally
We designed the concepts in our graphic design software program Adobe Illustrator. To match the sleek icon, we carefully chosen a modern font that matched the icon perfectly. The colours we picked were royal blue and grey. The royal blue was perfect to appeal to the corporate audience and gave the logo a trustworthy feel. In contrast, the grey gave the logo a sleek and modern look.
After spending hours creating the concepts digitally, we then took elements away to try and get the most simple logo design that still looked powerful. As you can see the bottom logo was the best design and Hyper Car Leasing decided to go ahead with this design as it nailed the brief perfectly.