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Trivago’s New Logo Gets a Big Triva-No

Friday, 20 April 2018 by Luke Hall

The global hotel search engine Trivago revealed a brand new logo back in February, but has only just gained exposure this week. The 1,300 strong Trivago team decided to rebrand there logo in-house and it doesn’t appear to have gone down very well, especially in the design community.…

  • Published in Branding

The Best Ecommerce Logo Designs Have the Following Things in Common

Thursday, 01 March 2018 by Victoria Greene

Look at the evolution of the logos of some of the biggest names in ecommerce andyou’ll see how they’ve simplified, streamlined, and perfected over time.

If you’re thinking about redesigning your logo, you’ll want to keep an eye out for people looking to make money online.…

  • Published in Branding

How to Write a Logo Design Brief in 10 Simple Steps

Friday, 01 December 2017 by Luke Hall

What is a logo design brief?

A logo design brief is a document that describes your business and brand, laying out objectives and challenges for your designer to solve. By laying out details about your business and marketplace onto one document, you will have a guide for your designer to follow and execute an logo design that’s aligned with you.…

  • Published in Branding, Marketing

Top 10 Reasons To Rebrand Your Business [Infographic]

Monday, 19 June 2017 by Luke Hall

Have you ever wondered if you should re-brand your business?

Running a successful membership website takes time, patience, and practice. Like anything in life, the more you do it, the easier it will become and the better you’ll understand it.…

  • Published in Branding, Marketing

ALDI Reveals New 2017 Logo and Rival Chain Pokes Fun At It

Sunday, 12 March 2017 by Luke Hall

ALDI SÜD (South) is one of the leading global discounts supermarket chains, who operates in Germany with thousands of Aldi stores open in Southern Germany, United States, United Kingdom, Austria, Switzerland, Italy and many more.

Last week, the company with 620 stores in the UK and 10,000+ worldwide, unveiled a refreshed logo in a press release (written in German).…

  • Published in Branding
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Behind the blog

I’m Luke Hall, the founder of Custom Logo Shop.  I specialise in logo design and have helped businesses from all around the world get their branding right. Get in touch!

Recent Posts

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  • Trivago’s New Logo Gets a Big Triva-No

  • The Best Ecommerce Logo Designs Have the Following Things in Common

  • How to Write a Logo Design Brief in 10 Simple Steps

  • Top 10 Reasons To Rebrand Your Business [Infographic]

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