“Do I need a professional logo?” – Is a question considered by almost every business owner.
We see the World’s largest companies represented with logos and there isn’t one company in the Fortune 500 that doesn’t have one. So surely a logo MUST be important to a company?
Correct! But a poorly designed logo will have a negative effect on your business. This is why having a professional logo representing your company is so important.
Since the importance of a logo is to create the first impression of your business at a glance, it must be the best it can be.
Here are 5 reasons why you need a logo for your business:
1. The company with a great logo gets attention first.
You’ve paid for a listing in a phone book full of your competitors, but you’re not receiving any phone calls. On the other hand, one of your competitors are receiving phone calls on a daily basis.
They are first choice, and they haven’t paid a penny extra for their listing. Their logo is designed differently to all the other companies on the page. It doesn’t include any generic imagery or follows the trends of their competitors designs.
They now appear unique and their logo is more appealing to their target audience. They win the battle for customers, without any extra effort or costs, and provide an exemplary Customer Experience. Their logo has done the work for them.
Expert tip: Differentiate yourself from your competitors. Don’t follow the same colour schemes and shapes your competitors are using. You don’t want to fit in. Set your logo apart from the rest.
2. Gain trust with a professional look
Your logo is the ambassador for your brand, so it needs to convey professionalism.
It makes you look as if you have decades of experience under your belt, which must mean you have an excellent service or great products.
When you look professional, you’ll gain trust.
Trust plays an enormous part in a purchasing decision. If you don’t appear trustworthy, you won’t win over the customer and they’ll go searching for the next company to choose.
Expert tip: Hire a professional. Use someone who has the skills to create a polished logo that’s of high quality.
Do not do it yourself if you’re not a graphic designer.
You don’t want your business to appear amateur at first glance.
3. Memorable brands are more valuable
If your logo includes the same colour schemes, shapes and fonts as all the rest of the logos in your industry, you aren’t going to stand out. When somebody sees your logo for the second time, they won’t instantly recognize your brand as there was nothing that caught their eye in the first place.
Imagine Nike without their swoosh and McDonald’s without their golden arches, replaced with an image of burger and chips. Would they be as memorable?
Expert tip: Use original artwork and avoid clipart or pre-made graphics.
These will give you the most generic results without any character. They may also send out the wrong message.
4. Make the first impression count
When a visitor hops onto your website, the first thing they notice is your logo. Your logo will create confidence in a single glance, if it’s well designed. Since consumers usually make a purchasing decision in the first few seconds of viewing your website, it’s essential you have a custom logo, designed by a professional.
Expert tip: Ensure your logo is correctly optimized for its intended use.
For example – you want your logo to fit perfectly, with high resolution on all your advertisements and website.
5. Keep your customer base
Your loyal customers will eventually discover a new business in your niche, with shiny new branding and a service that matches yours. They will come along with a refreshing image that transforms them into an updated company that looks on top of their game.
While your company is providing a great service, they will be eager to check out this company that looks better and more relevant than yours.
Expert tip: Create a timeless logo which will evolve with your business. Think into the future when you’re designing your logo. Google, Microsoft and Yahoo have all undergone rebranding to stay relevant in today’s marketplace.
If you’re serious about your business and you understand the importance of a great logo, make the small investment in a custom logo design today.
You’ll love our blog if you have a startup or small business. I’ll be sharing my expert tips to level up your business through branding and marketing, enjoy!