Look at the evolution of the logos of some of the biggest names in ecommerce andyou’ll see how they’ve simplified, streamlined, and perfected over time.
If you’re thinking about redesigning your logo, you’ll want to take into account what others are doing, whilst also making yours different enough to stand out and represent your brand.
We’ve taken a look at what the best ecommerce logo designs have in common to help you decide if you need to redesign your logo, and how you should go about doing it.
Pictures or words?
Logo creation is an exciting time for your business, and it all starts with your brand name and icon.
It’s entirely up to you whether you want some kind of icon, words or both. Most people opt for both as it always for flexible and multifaceted branding — you just have to get the name and the visuals to work together.
You can customise images far easier than words—a simple swirl or representational image could become the face of your brand in certain scenarios where words would be too much.
Don’t go with anything that screams ‘stock’. An icon designed specifically for your brand will be far more likely to stand out. A custom icon will make for a cool detail on your brand’s clothing or other products.
Amazon have found the perfect balance: their name is clear and the incorporation of the arrow is a simple and versatile touch. It’s instantly recognisable, no matter what element you see.
Image Credit: Amazon.com
First and foremost, the best ecommerce logo designs have logos that 100% match their brand ethos and identity. It’s an important way to quickly tell your customers what you’re all about.
This is mainly done through colour—a key colour in your logo can be the basis for your whole brand. Take Ocado for example: the brand green is not only featured in their logo, but also across their website, on their vans, shopping bags, social media etc. The colour perfectly suits their green and organic ethos, and is a subtle nod to their core brand values.
Image Credit: Ocado.com
A great ecommerce logo design will be something that can be used across your brand assets, from your website right down to the packaging of your products.
Glossybox are a popular ecommerce subscription service, sending beauty products to an army of loyal subscribers every month. Glossybox is a great example of a versatile brand that seamlessly crosses the offline/digital divide.
Their distinctive boxes always have the logo’s crown icon stamped in the middle like a stamp of approval, and their gorgeous packaging reinforces the luxe feel and pricepoint of the brand.
Image Credit: Glossybox
The key to standing out is to be creative. This doesn’t have to mean lots of wild colours and shapes, but rather taking the time to make sure your logo is different from the competition.
And it doesn’t just stop at the logo — a clickbait or cool concept like The Pet Rock can help your brand stand out and stand the test of time in a challenging market.
When creating a logo, you should create multiple variations—even if the first one you see ends up being your favourite, then at least you know that you have explored multiple creative ideas. Try messing about with the colours and fonts to find the perfect ones. Even very minor changes can make a big difference to a logo.
One of the biggest mistakes rookie ecommerce entrepreneurs make when it comes to designing a logo is forgetting about legibility. Your logo has to be readable as well as recognisable.
There are plenty of logos that will go down in history for being mistakenly rude as the designer got stuck in their own head and forgot to look at the bigger picture. Simply search online for ‘logo fails’ and you’ll see what I mean!
One of the most complained-about logos in recent years was the one for the London 2012 Olympics. While you can see that whoever designed it had the best of intentions, what could have been quirky and cool is, in reality, a useless spiky blob. Some said it’s “like a puzzle that doesn’t fit”. Others said “it looks like Lisa Simpson…(google it)”. These are things that you definitely don’t want your new logo to be remembered for…
This can be avoided if you take a little time to mull it over and show it to other people. Upload the logo into your online store as soon as possible and play around with the website’s theme settings to ensure that the logo looks great ‘in situ’ as well. It could be that the whole website needs to shift in function of your new logo. That’s why logo creation should go hand in hand with the rest of your brand strategy.
When it comes down to it, simplicity is what makes the most elegant ecommerce logos.
Take a look at Apple—they have been around for decades now and their logo has become more and more simplified. This may be in part due to how huge their company is; a household name can afford to be simple.
However, it’s a trend we’ve been noticing across a wide range brands. Minimalism is being used more than ever before in logo design.
Consumers want a clear message to make easy decisions, and minimalism is an aesthetic tendency that appeals to the ethical and socially conscious consumer of 2018.
If you want to simplify your logo, try using only one colour (alongside black or white) and use only simple shapes and outlines to convey your message.
Mahabis is a good example of the recent minimalist logo trend — a simple black letter and a distinctive typeface is enough to create a whole brand ambience.
This is a great trick of the trade for anyone entering the luxury market, or even for entrepreneurs using the dropshipping business model — it’s a quick and easy way to exude glamour and authority when you’re just starting out. Think about the confident simplicity of household brands like Chanel for example.
Minimalist logos are harder to get right than you might first assume. Don’t mistake simplicity for a lack of sophistication — when it comes to typeface and contrast, there is a lot more to it than you might first think.
While you can DIY a brand, it’s not worth risking it if you haven’t got the creative vision — you might want to leave that bit to the experts instead…
If you want to find success with your branding, your logo has to be the front and centre of your efforts. Doing your research to see what the big names in ecommerce can do can help you immensely—just be sure not to wholesale copy their ideas. It’s best to follow current trends with your logo, and keep it simple.
Victoria Greene is an ecommerce marketing expert and freelance writer who knows the importance of personality in business. She particularly enjoys encouraging companies to embrace their unique strengths.You can read more of her work on her blog Victoria Ecommerce.